New Book – Changing Behaviours

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Our new book on behaviour change has just been published (much thanks to my excellent co-authors Rhys Jones and Jessica Pykett). The book explores the impact of behavioural psychology and economics on the design of public policy in the UK. The book is framed by the notion of neuroliberalism, or the idea that neoliberalism may be taking a neurological turn. The idea of neuroliberalism lies at the heart of a new global study of behaviour change policies we are commencing in September. This study is being funded as part of the Economic and Social Research Council’s Transforming Social Science programme. 

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About Mark J Whitehead

Professor of Geography at Aberystwyth University
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